SOMEO.biz
Social Media Promotion, Consulting, Branding, Content, Editing Solutions
Social Media Promotion, Consulting, Branding, Editing & Content Solutions Building your brand online—person to person
SOMEO NEWS
We now offer copy and content editing services for your website, newsletter, thesis or book!!
EMAIL us for rates: info@someo.biz
Let SOMEO be your social media social butterfly!
WELCOME TO SOMEO
It's not your grandparents' marketing strategy any more...
Social media marketing in today’s Internet age is crucial for any business to retain a competitive edge. “Are you on Facebook, Instagram or Twitter?” is now as common a question as “Do you have a website?” used to be. A static website is no longer enough. Today your presence in cyberspace must be dynamic and current in order to maximize your SEO (Search Engine Optimization=visibility of your site on the Web).
Let SoMeO help you create a social network strategy, or energize your existing one. SoMeO provides online marketing support for your specific business using information, stories, facts, testimonials and reviews disseminated via today’s hottest social media tools. By bringing fresh 21st Century concepts to brand awareness, SoMeO raises your brand profile and visibility in your target market and beyond. Interactions and relationships sell. The right message, at the right time, in the right place, directed to the right person sells better. We start conversations and raise awareness of your presence and your business in the fast paced, ever-growing social media web.
SoMeO creates strategic, lively and engaging online content for utilization with today’s technology. You and your brand can increase and intensify connections via our personalized approach for your business to keep your Internet presence vital and current.
Using networking platforms like Facebook, Instagram and Twitter as well as e-mail campaigns, blogs and newsletters we can create a distinctive, customer-friendly personality for your company, product or services.
Social Media Services
WHAT IS SOCIAL MEDIA?
Facebook, Twitter, Tumblr, YouTube, Instagram, SnapChat, Blogs & e-newsletters are all examples of social media outlets people use for information and to make decisions every single day.
FACEBOOK
With more than two billion users, Facebook is a fantastic way to communicate with potential clients-and current ones. Let us create and/or manage a Facebook fan page—these real time networking sites are only beneficial if they are active and updated regularly. If your business is already on Facebook SoMeO can manage your page and your Facebook community for you—so you can run your business. Serious, silly or savvy, our customized updates, posts, promotions and special offers will reflect the image and tone you wish to project to customers and help develop your online community efficiently.
TWITTER
With 325+ million users from around the globe Tweeting more than 100 million times per day (in messages of 280 characters or less), Twitter is one of the most used of these “real time update” sites and is gaining users at a steadily increasing pace. Targeting a demographically and regionally desirable Twitter colony, getting followers and developing an interactive exchange of information about your business and your local community can be time consuming. We take care of your Twitter management services: create and maintain your profile, help you gather more followers and keep your “feed” interesting, engaging and interactive, so that your business can develop a “go to” online reputation and turn visitors into potential customers.
INSTAGRAM
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its 1 billion users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook and Twitter.
WHY SHOULD MY BUSINESS USE SOCIAL MEDIA?
BECAUSE THAT'S WHERE YOUR CUSTOMERS ARE
People are spending more time in social networking communities every day.
People make decisions about where to shop (for everything), dine, travel, invest and even find a lawyer or doctor... based on information they find on social media.
We already have a Website and a Facebook page...isn't that enough?
■ Sorry...but today a website is not enough
■ Customers want a direct, responsive connection to the business they support, or intend to
■ Social Media is a tool that will help drive traffic to your website
■ How often do you post content on your Facebook page, Twitter or Instagram feed? Daily? Weekly? Multiple times a day? When you remember?
■ Do your posts only promote sales and specials? Do they share inside info about your business, industry and community?
■ Do your social media "friend/fans/followers" share information with you?
■ Do you respond?
WHAT DOES SoMeO DO?
■ SoMeO goes to the online places you don’t have time to
■ SoMeO helps you create an online strategy or energize an existing one
■ SoMeO raises your brand profile in your target market and beyond via the fast paced, ever changing social media web
■ SoMeO creates strategic, lively, engaging online content
■ SoMeO’s personalized approach helps increase and intensify connections with your existing customers and reach new ones
■ SoMeO manages your social media so you can manage your business
Serious, silly or savvy, our customized updates, posts, promotions reflect your brand identity and the image and tone you wish to project. We help you develop and maintain a viable online community
The Key to Social Media Success = LISTEN-ENGAGE-RESPOND
SoMeO Listens to what people are saying about your business, industry, local community or topics related to them. Listening is an ongoing part of any well-managed social media effort and helps you build a solid social media foundation.
SoMeO Engages your audience in conversation and gets involved in the communication. This can also be part of an effective online reputation management program.
SoMeO Responds and when your audience realizes that you are willing to communicate with them directly the process builds trust and loyalty.
What is Social Media Marketing?
That’s a stupid question, you say. Of course I know what social media marketing is. It’s marketing on social networks like Facebook, Twitter, Instagram and Google+.
But, you’d be WRONG!
Social networks are simply CHANNELS for marketing your brand. Sure, they look different on the surface, but underneath, they’re just channels like TV or radio.
Try pushing messages in social networks, however, and you find out just how different this channel is.
So, maybe the best way to answer the question: What is social media marketing? …is to determine what it is NOT.
1. Social Media Marketing is NOT Advertising
If you’re sending your advertising through social networks, you’re probably doing yourself a lot of harm.
2. Social Media Marketing is NOT About YOU
Think like a coach or teacher. People are on social networks for what they GET out of them, not what they put in.
3. Social Media Marketing is NOT Technology.
Understanding consumer behavior and developing a cogent strategy based on this understanding is what creates success in social media marketing, NOT technology.
3. Social Media Marketing is NOT just for "the kids."
Consumers from all generations use social media marketing — as a matter of fact, the fastest growing group on Facebook are baby boomers and the most influential sharers are middle-aged women.
Social media is very diverse; consisting of all genders and people all over the world from a wide variety of ethnic groups.
4. Social Media Marketing is NOT one size fits all.
While it’s tempting to just send the same content over all your social media properties and for every company to use the same social media networks, it’s not that simple.
5. Do NOT “Just Get Out There and Do It” on Social Media
Social media isn’t a place to just post stuff and hope something good happens. One of the biggest mistakes companies make is turning your social media off to some young employee because you “don’t understand” that stuff and you think they do. It’s vastly different to manage a brand in social media than to share your graduation pictures or put together a flash mob.
Not only is communication different in managing a brand on social media, but your objectives are different. And, hopefully, your actions are more strategic — requiring structured planning rather than a whimsical notion.
Want More Info?
Contact us about how SoMeO services can help your business establish, or elevate your social media presence or to inquire about pricing.
732-798-0108
SOMEO Owner
SoMeO principal, Virginia DeBerry, is the co-author of seven bestselling novels and a former magazine editor. She stumbled into the then nascent web in 1992 and finding it awkward and intrusive, did her best to escape. But technology evolved and so did Virginia’s comfort level. However it was not until she utilized the Internet in 1997 to help promote a novel, that she realized the power of cyber connection. So while it was not love at first byte, she was totally taken by the reach, speed and efficiency of the Internet. The arrival of social media on the cyber-scene and the emergence of Web 2.0 technology, which encouraged and supported a sense of community online, Virginia, a “people person” found the entire web experience had become more human and less “techy” and she finally felt at home. While she still enjoys active participation in the social swirl of RL (Real Life), by combining her social savvy with her editorial and marketing talents, Virginia has used her online skills to energize brands, including her own, and mobilized a loyal following for a variety of businesses
"SoMeO brought 21st century marketing to the audiences of Crossroads Theatre Company This is the future and SoMeO led us to it. Wonderful!"
Marshall Jones, III,
Producing Artistic Director
Tony Award Winning
Crossroads Theatre Company
Crossroads Theatre Company
"SoMeO has done a great job with our online marketing. The content they produce for us keeps our customers engaged and their social network updates are clever, entertaining, informative, consistent and well-paced. Our online presence couldn’t be in better hands."
Derek Collins
Dar-X – Brazilian Silk Keratin Treatment Products
Dar-X | Brazilian Silk Keratin Treatment
"SoMeO has done a great job with our online marketing. The weekly newsletter they produce for us keeps our audience engaged and their social network updates are clever, entertaining, informative, consistent and well-paced. Our online presence couldn’t be in better hands."
The New Brunswick Jazz Project
New Brunswick Jazz Project
"SoMeO took on the challenge of bringing Social Media marketing using LinkedIn, Facebook and Twitter to small industrial manufacturing business and has succeeded on every level. They also produce content for our newsletter and website."
Jim Lenihan, President
Gemco Valve
"SoMeO did a great job designing a new website for me. They were enthusiastic, well prepared and easy to work with and the lines of communication are always open. They also keep my all my social media - Facebook, Instagram & Twitter updated with current gig information. Highly recommended!"
Jerry Weldon- Jazz Musician